Premiere Products

Sinar Bekal (M) Sdn Bhd, incorporated on 9th May 1985. We are a well established trading company in Malaysia with focus on import & export and manufacyures representative for a wide range of products, services and equipment. Some of these technologically advanced products include chemicals,materials,equipment, safety products & protective items, machinery, tools, consumables for housekeeping, janitorial and hospitality industry.

We also act as general representative for wide range of products and services for environmental protection,protective military equipment, aviation & avionic, hospital equipment & supplies, gym equipment, interactive driving simulator, training & foundry equipment and ICT solutions.

With over two decades experience, we have built a strong repulation and reliable contact with private, hgovernment and semi- government organizations. Furthermore we provide attractive pricing without compromising on quality of products or services to our customers.

We are able to provide consultancy services, e.g. supply and commissions of equipment for training centers, athletic rehabilition, sports medic and para-medic equipment. We also supply complete hospital and healthcare products.

We are involved in design, build,supply, commission and maintenance of training equipment such as CAD.CAM.CAE and CNC for vocational education and training instructions.

Our Vision

“To become the total solution provide for technology driven products and services”.

Our Mission

To realize our vision, we will:

• Exercise corporate and individual integrity at all times


• Develop and maintain win-win business relationships with our customers and suppliers


• Maintain open and regular communication with our customers ensuring their needs and expectations are being addressed.


• Attract and retain high-calibre employees who share vision and produce a work environment encouraging them to excel and offering them opportunities for growth and advancement.


• Practice continuous improvement in all facets of our organization


• Demonstrate high regard for health, safety and the environment

Leadership

Leadership of the company falls on the capable shoulders of our Chairman/Managing Director who was trained in the United States under the Prime Minister Department’s sponsorship. En Radzali Hassan was recognized as the National Entrepreneur by the Ministry of Youth & Sports, Malaysia and awarded the Dedicated Entrepreneur Awarded by the Ministry of Public Enterprise in 1990. With over 27 years of management and marketing experience he has brought into practice innovation and excellence. He also represents an array of service oriented technology based public listed organizations.